How to Market Yourself When You’re Looking for a Job

Finding a new job can be a challenge.

If you know how to properly promote yourself, good marketing can set you apart from other candidates.

Good marketing can also help you get a job even if someone else has better skills and knowledge than you.

Here are some tips to help you land any job you want:

  1. Do Your Homework When you’re looking for a job, be organized and prepared. Do your homework first. Learn about the company where you’re applying. Potential employers will be impressed with your knowledge of the company and know that you’re serious about getting the job. Be able to ask intelligent questions about the company and show that you really care.
  2. Modify Your Resume. Your resume is vital when it comes to landing a job. Each place you apply is looking for something a little different. Modify your resume in order to highlight the specific skills you have that pertain to each specific job. You want your resume to help your potential employer see you doing the job you’re applying for.
  3. Dress for Success. Always pay close attention to what you wear when you’re making a first impression. It says a lot about you. Dressing for success increases your chances of getting the job.
  4. Prepare for the Interview. At the interview, smile and stay as relaxed as possible. You want to appear friendly as well as knowledgeable in your field. Practice talking about the job and the company with a friend ahead of time to help you feel relaxed when you do it at the interview.
  5. Be Ready to Learn. Be humble, without selling yourself short, when you’re looking for a job. There’s always something else you could add to your skill set to compliment your current skills. Being able to easily cross train might set you apart from your competition.
  6. Check the Internet. Do an internet search on yourself to check on what public information appears about you. If there’s something you might not want potential employers to see, find out if you can have it removed. Many employers will look for potential hires on social media, so be careful about what comes up there as well.
  7. Set Yourself Apart. Create a 30-second “elevator pitch” to explain what sets you apart from your competition and why you’re the perfect fit for the job. It’s a great way to really sell yourself to the employer.

A big key to landing the job you desire is having a positive attitude along with the proper training. Stay organized, calm, and persistent and you’ll go far.


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